The math behind 3% for life.

The first 500 coaches who activate a Vyra account lock in two things for the lifetime of their account:

One. A flat $49 per month subscription. Not the Pro tier ($99), not Growth ($199), not Elite ($499). $49, forever, regardless of how many clients you run.

Two. 3% of the marketplace revenue Vyra generates in your niche, paid out monthly. As the Discover marketplace grows, your check grows.

That's the program. No tiers, no quotas, no clawbacks. Pay $49/mo, get the 3% on top.

Two things this isn't

It isn't a referral program. You don't have to bring other coaches in to earn the 3%. The 3% is simply a share of platform-generated marketplace revenue in your niche.

It isn't equity. There's no ownership claim on Vyra. The 3% is a revenue share tied to your active account, paid out monthly via Stripe.

Look at the last 15 years of coaching software. Trainerize, TrueCoach, Everfit, Mindbody. Every platform follows the same model: extract value from coaches via subscriptions and transaction fees. Coaches build the businesses. The platform captures the upside.

This made sense in 2010 when coaching software was new and coaches needed someone to build it. It makes less sense in 2026 when coaches are sophisticated operators and the platforms they choose define their growth trajectory.

Vyra's bet is that the next wave of coaching platforms will share upside with the coaches who build their businesses on the platform. Not as a marketing gimmick. As a structural commitment.

What we get from doing it this way

Founding coaches who win on Vyra over years tell other coaches. Word-of-mouth from operators who actually have a stake in the platform beats any paid marketing budget. We trade a chunk of marketplace revenue for compounding operator loyalty.

It also forces us to make the marketplace actually work. If we don't grow marketplace revenue, founding coaches see nothing in their 3% check, and they leave. That's the right pressure for us to have.

Here's how to think about it. Let's say the Discover marketplace generates $X per month in your niche by year 3. Your monthly check at that point is 3% of $X, paid out 30 days after the period closes.

Three scenarios

• Conservative: Your niche does $50K/mo in marketplace revenue by year 3. Your 3% = $1,500/mo, or $18,000/year on top of your coaching income.
• Mid: Your niche does $200K/mo by year 3. Your 3% = $6,000/mo, or $72,000/year.
• Aggressive: Your niche does $500K/mo by year 3. Your 3% = $15,000/mo, or $180,000/year.

The aggressive number sounds wild but is realistic for niches like online personal training, strength coaching, and post-rehab where TAM is large and athlete demand exists today.

What you're betting on

Your 3% check size depends on Vyra's marketplace growth in your niche. You're betting on us to execute on the marketplace. If we fail, your 3% is still 3% of zero. If we succeed, your 3% compounds for years.

Let's run the math on a mid-scenario founding coach in the online personal training niche over 5 years. Numbers are illustrative not guaranteed.

• Year 1: Marketplace just launched in your niche. Revenue $5K/mo by month 12. Your 3% = $150/mo, or $1,200 for the year.
• Year 2: Marketplace gains traction. Revenue $40K/mo by year-end. Your 3% = $1,200/mo, or $12,000 for the year.
• Year 3: Marketplace scales. Revenue $150K/mo. Your 3% = $4,500/mo, or $54,000 for the year.
• Year 4: $400K/mo. Your 3% = $12,000/mo, or $144,000 for the year.
• Year 5: $800K/mo. Your 3% = $24,000/mo, or $288,000 for the year.

Total 5-year payout from the 3%: $499,200 on top of whatever you earned from your direct coaching business. For a $49/mo subscription cost of $588/year. That's the asymmetric upside the Founding Coach Program is designed to create.

If we miss the mid-scenario, your number is smaller. If we exceed it, your number is bigger. Either way, you're holding a structural call option on the marketplace at $49/mo.

The 3% is calculated against marketplace revenue in your niche, not Vyra's total revenue. Niches are defined when you activate your Founding Coach account (you pick one or more).

Current niches

• Online personal training (general)
• Strength & powerlifting
• Hybrid athletes
• Masters athletes (40+)
• Post-rehab / return to performance
• Nutrition coaching
• CrossFit / competition prep
• Endurance coaching

Each niche has its own marketplace revenue pool. If your niche pool is small but your specific work is high-quality, your 3% pool will likely grow faster than a high-volume crowded niche.

Multi-niche coaches

If you serve multiple niches, you can activate Founding Coach status across all of them when you join. Your 3% is calculated against each niche pool you're active in. There's no cap on the number of niches you can claim, but each one counts against the 500 cap separately.

The Founding Coach Program rewards coaches who plan to be on Vyra for years. If you're shopping platforms casually, the program's value drops. If you commit, it compounds.

Profile 1: The 5-50 client solo coach

You're running 5-50 clients and want a platform that scales with you for the next decade. The $49 flat subscription beats every other platform's pricing past 50 clients. The 3% is upside on top.

Profile 2: The niche specialist

You serve a specific niche (masters athletes, post-rehab, nutrition for women in perimenopause, etc.). Your niche pool will be small but high-quality. The 3% is a structural bet on your niche growing through Vyra.

Profile 3: The multi-coach owner

You run a coaching business with 2-10 associate coaches. The $49 flat structure is enormously cheaper than per-coach pricing on competing platforms. Plus the 3% compounds across all the niches your associates serve.

Profile 4: The early-career coach

You're under 30 and just building. Joining as a Founding Coach for $49/mo locks in pricing for what's likely to be your career platform. The 3% is a long-duration call option you wouldn't otherwise have access to.

Once 500 coaches have activated Founding Coach status, the program closes. Subsequent coaches join at standard pricing tiers ($49 Starter, $99 Pro, $199 Growth, $499 Elite) with no revenue share component.

For the first 500: the $49 rate and 3% are locked for the lifetime of your continuously active account. If we raise prices on the platform broadly, your $49 stays. If we add new features, you get them at $49. If marketplace revenue grows, your 3% grows.

What's not locked

The Founding Coach status is tied to your account being active. If you cancel and rejoin later, you join at standard tiers. The 3% is paid only while your account is in good standing.

The 3% rate itself is fixed for the program. We won't dilute it by adding more founding spots or reducing the percentage. If we ever did that, every founding coach has the right to terminate and recover their subscription fees from the prior 12 months. That's the commitment.

Activation takes about 5 minutes:

1. Book the Founding Coach demo. We walk through the platform, answer questions, confirm your niche match.
2. Activate your account with $49 for month 1. You get Vyra immediately, full platform access.
3. Claim your niche. Pick one or more niches you operate in. Your 3% calculation starts immediately.
4. Receive your first 3% payout 30-45 days after marketplace revenue starts in your niche.

The Founding Coach demo is a real call with the Vyra team. Not a generic platform tour. We dig into your business, confirm fit, walk through the 3% mechanics, answer specific questions. Most calls run 20-30 minutes.

If you want a fast-track activation without the demo, hit the Founding Coach link in the footer of any page and complete activation. You can always book the demo separately afterward.