01Why operations matters more than programming
Programming tools like Trainerize, TrueCoach, and Everfit are mature. What is not mature is the operations layer around them: lead intake, scheduling, retention scoring, marketplace revenue. Vyra is built specifically for that gap.
02What features actually matter for OPTs
Native scheduling, structured lead intake with UTM attribution, retention scoring that flags clients at risk of churn, an athlete app clients actually open daily, and marketplace revenue that earns beyond subscriptions.
03Pricing reference
Vyra Starter is $49 per month for up to 30 active clients with the full operating layer included. The Founding Coach Program locks in 3 percent marketplace fee for life for the first 500 coaches.
04How Vyra compares to Trainerize, TrueCoach, and Everfit
Trainerize is a program delivery tool. TrueCoach is a check-in tool. Everfit is a communication tool. Vyra is the operating layer that wraps all three plus scheduling, lead intake, and marketplace revenue.